Debbie Severn Testimonial

Debbie Severn’s Testimonial

I have been attending Eric Lofholm’s events/seminars, etc. for the past two and half years. I am light years ahead of where I was when I got started learning sales from him.

After being a financial advisor for only 18 months, because of the processional effect of the information that Eric shared, I reached the Circle of Champions level in my company---and I only worked part time!

Before going to his seminars, I had no idea how to set and achieve goals. Now, not only do I know how, but my 12 year old son is setting and achieving goals regularly as well.

When I went to a Sales Mastery seminar in February of 2005, I gave myself a rating in the areas of referrals, sales scripting, handling objections, closing, networking, prospecting, marketing, and goal setting. At that time, on a scale of 1-10, the highest ‘grade’ that I gave myself in those areas was a 3. Recently, I gave myself a rating in those areas and I had only one grade that was a 5, but my overall average was a 7-8. I call that measurable progress!

That year was also the year that I got my first ‘million dollar client’. A young woman whose husband had passed away unexpectedly needed someone to help her with her financial decisions. She had two young children, a dream home that she and her husband had built together over the past 3 years, and she didn’t want to have to sell her home full of their memories together or go back work while her children were young.

We were able to put together a financial plan for her that enabled her to stay in her home that they had shared together, to not have to go back to work, and to be home with her children. In fact, at the beginning of this year, she was able to put in a beautiful back yard pool worthy of Sunset magazine, which had been a far-off hope that she and her husband had.

The thing that I love most about that story is that, here was a person in need, in the most difficult time of her life, and I got to help make a difference for her and for her children. They got to stay in their home and have their mom at home with them.

One of the ideas that Eric shares is that the focus of our businesses and our lives is to add value. It was a watershed moment for me when I heard Eric share this. It was as though someone who had been highly successful in business was saying, “Yes, I give you permission to do business this way; this is how to do business.”

I had wanted to focus on that in my business, and it was great to hear this from someone who is a top producer in sales. He teaches that we sell from honesty, compassion and integrity and, as a result, this affects our businesses in an extremely positive way. He calls it ‘win-win’. I know that, as a result of the things that I have learned over the past 2 ½ years with Eric Lofholm, I can call my business ‘win-win’ too.


Debbie Severn